About Us - Our origins
Welcome to Linku2 Hibiscus Coast!
From our origins as Hibiscuslink from 2004 to 2010, our rebrand to Linku2 North Shore and subsequent return to a closer focus on the Hibiscus Coast and our exerpience and experimenting over the years on the importance and value to small businesses of SEO and Google rankings to reach customers, we have grown up and developed into who we are today!
Hi, I am Sarah Carr, Director and founder of Linku2. My passion is my local community and supporting local business and the economic wellbeing of this region.
In 1996 my family chose Tindalls Bay as the perfect place to live and raise our children. We love it here!
As a family we are immersed in all things local; my three children were all actively involved with sports and school life and are all grown up now and working in their own successful careers.
I originally come from Jersey, Channel Islands but have been in New Zealand now for 37 years! Wow, how time flies!
I started Hibiscuslink in 2004 when, returning from a stint overseas, I wanted to find good schools, facilities, activities for the kids but could not find a single “one-stop-shop” as a good source of local information, hence the birth of Hibiscuslink.
In 2010 we rebranded and trademarked our new name “Linku2” and expanded into the North Shore, however it only took a couple of years to realise the uniqueness of the Coast as a region in itself and by 2014/15 we transitioned back to a main focus of the Hibiscus Coast. Then, during the Covid crisis, we realised the true value of our tagline which we had used since 2010 and also trademarked our tagline “Go Local, Grow Local …”
Over the years, and with the rapid growth across the internet and social media and our vast experience working alongside small businesses, we have fine-tuned our services to become a unique and comprehensive resource for locals and a high value marketing tool particularly for small local businesses, designed to help our Coastie businesses and community grow and thrive working together. We are now working on incorporating the value of AI into our work to support local.
From 2017 to 2024 I added to my experience working with local small businesses as one of the founders of Future Whangaparaoa Trust and ultimately the developer and manager of our business association for the Peninsula, Business Whangaparaoa. In 2024 I stepped aside to move the focus back into the growth of my own local business, Linku2 Hibiscus Coast!
Our research, throughout the years, has always highlighted that local people prefer to shop local - why?
Please enjoy using Linku2, and if you have any feedback this is always welcome and to our community members thank you for supporting us and our local businesses to Go Local, Grow Local …
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