There are certain words that are both enticing and those that are off-putting to potential house buyers. What are some of these? See below ...
There are certain words that just don’t entice buyers to a house and you should avoid using when selling. These include –
Small – Perhaps if your place is small you can use the word cozy but don’t imply it is small otherwise people will immediately overlook it, often even when they are planning to downsize.
On Bus Route – Unless you are city central and this is a major concern to people don’t say this. If transport is of importance you can say “public transport convenient”
Needs a Lick of Paint – Not generally appealing, even to the renovator as paint isn’t difficult to fix up. Why not just paint it then you can advertise that!
Motivated Seller – Just sounds like you are desperate, even if you are …
Unique – Hmmm, why? People may wonder what odd features you will reveal to them, or even worst try and keep hidden
Nice – Boring! Doesn’t really tell you anything and certainly doesn’t invoke feelings of interest from a potential buyer
Renovator’s delight – Even renovators cringe, sounds like a lot of work!
Potential – For what? Can be a bit dodgy
Oversized – If the house is big then that could be an advantage to the right buyer but don’t use this to put off those who may just immediately associate the house as standing out like an eyesore.
There are certain words that evoke different feelings and when selling your home there are certainly some good words and phrases to use and some not so good words. Here are a few of the good words and why people are attracted to them.
Impeccable – This is a rich adjective, implies quality and desirability. It also conveys the house is immediately ready to move in and do nothing
Granite/schist/stone – If you have any granite features, flaunt them. High end features are always desirable
Stunning Classic – Brings beautiful features but in great condition to a buyer’s mind
Fabulous Views – Say no more, who doesn’t want a view but do make sure your views are credible to claim this phrase
Captivating – Makes a buyer want to visit and see what captures their imagination in your property
Luxurious – A fantastic word to use but only really valid when you really are talking high end properties
Turn-key – Implies ready to go, easy and simple living for the new buyer
Prestigious Location – If you are in the suburb or street everyone is after then make sure everyone knows. Some potential buyers may not know the area so well
Entertainers Delight – Who doesn’t love to think they could hold the coolest parties or dinner dates for their friends!
Remodelled – Is a good word when you have an older home but have done work on it – you need to entice those potentially unsure buyers in to see just what they could miss out on
Upgraded – Is the same as “remodelled” and can entice some of those who may not have otherwise considered your property. Do remember of course that it does have to be true though!
Also if you have any particular desirable features or use of materials to ensure these are in your description such as tile, stainless, spa, pool and pergola.
