Linku2 FAQ

June 30, 2025
See below some of our Frequently Asked Questions or if you have a question you would like answered don't hesitate to CONTACT US

Costs

Can I list my business free?

Yes! All businesses are entitled to a free basic listing that includes your business name, address, and a mobile-friendly clickable phone number. You can appear in all relevant business categories for your services.

What promotional options are available through Linku2?

We offer two key promotional options:

SMART Plans - These include upgraded directory listings with enhanced features, visuals, and additional promotion depending on your chosen plan. Plans run for 6 or 12 months, starting from just $35/month and can be paid on a monthly basis.

SMART Add-Ons - Additional flexible promotion options such as: 
  • Classifieds: 30-day category-based promo with social media posting.

  • Community Features: Visibility through key, high volume viewed Community Section pages, offering high-impact local exposure.

  • Blog Post submissions: If you’re not looking for long term local exposure through our SMART Plans but have a topic in one of our Features you would like to present to Coasties you can submit a blog post

What is Linku2 SMART Marketing? 

SMART Marketing is our tailored strategy to help businesses “Work Smarter, Not Harder,” built on the SMART goals framework:

S – Specific: Targeted local marketing through regional and keyword-specific sites.
M – Measurable: Transparent reporting with click stats and reach data.
A – Affordable: Affordable plans for businesses of all sizes, from $35/month.
R – Relevant: Listings are segmented into business categories and local regions and topics broken down into Features.
T – Time-Based: Regular campaign updates and reporting for consistent engagement.

By using this marketing strategy, we can ensure we work for our clients within specific targets for them to Go Local, Grow Local …

Advertising always seems expensive for little return - can Linku2 help?

Absolutely. One-off ads rarely work - most people need to see a brand at least 27 times across multiple platforms before it sticks. That’s why consistency is key.

Linku2 combines ongoing digital directory promotion with social media engagement and local community integration. Plus, we’re run by locals for locals - not a faceless corporation.

Reach

I struggle to reach my ideal audience - can Linku2 help with targeting?

Yes. We can work with you to define your buyer persona and use targeted Features, directory categories, and community tools to match your ideal customers. We also tap into life-stage audiences (e.g. newlyweds, parents) to broaden your reach where relevant.

How is my advertising seen if I use Linku2?

Your promotion appears across:
  • Our mobile-friendly, SEO-optimised and Google ranking website
  • Schema-optimised advertiser pages
  • Facebook pages and groups LinkedIn and other relevant social platforms
  • External community and interest groups we are part of
  • We also use Google Analytics, SEO tools, and AdWords to optimise local visibility

Why should I advertise with Linku2 instead of a big-name platform?

Because your target audience is local. Linku2 ensures:
  • Geo-targeted advertising by region and sector (e.g. weddings, kids, trades)
  • 5% of all SMART Plan spend goes back to the community via our Donation Programme
  • Real-time stats, consistent promotion, and human customer support
  • Your ad supports and strengthens the local economy

How does Linku2 use Google Local?

Local search is now essential. Google shows local results for 46% of all searches—and 88% of mobile users visit or call a business within a day of finding it. Linku2 helps your business benefit from this trend by leveraging local SEO strategies, schema markup, and regular content updates to stay high in search rankings in particular for searches for "Hibiscus Coast"

Goal Post Changing

How do you stay ahead in the ever-changing digital world?

We stay current by:
  • Running our sites on powerful, regularly updated platforms
  • Attending ongoing training and industry updates
  • Exploring and implementing AI tools to help boost results for local clients
We stay on top of digital changes so you don’t have to.

General Questions

Why is Linku2 so committed to the local community?

Linku2 began in 2004 when founder Sarah Carr returned to the Hibiscus Coast and couldn’t easily find local services for her family. The concept of a community-first directory and local one-stop shop services was born - and this has since grown as the digital age has developed.

We support schools, local events, and nonprofits with free advertising and return 5% of SMART Plan income to community causes through our Donation Programme.

What is Linku2’s Purpose, Vision, and Values?

Purpose:
To support, strengthen, grow, and enrich our local community and economy.

Vision: To give local businesses a voice, inspire collaboration, and help them grow within their community.

Values:
  • Passion – We support local with heart.
  • Customer Focus – Every business matters.
  • Collaboration – We grow together.
  • Sustainability – We promote long-term, responsible growth.
  • Clarity – We operate with honesty and transparency.
Customer Aims
  • Show the value of what we offer.
  • Demonstrate real local reach.
  • Make marketing affordable for small businesses.
  • Be the local go-to for community and business info.

Tagline: "Go Local, Grow Local ..."

What makes Linku2 different from other directories?

We offer:
  • Direct linking to your own website - minimal internal-only linking
  • Multiple formats for visibility (directory, blog, social, visuals)
  • Ongoing support over months/years, not just one-off ad placements
  • No Google Ads clutter - clean pages just for locals
  • Direct local support - no call centres, just real people

What challenges has Linku2 faced and how were they overcome?

We've weathered the GFC, COVID-19, shifts in digital marketing trends, and now the rise of AI.

Through trial, error, and a lot of persistence, we’ve built a resilient system that reflects deep understanding of both local needs and digital strategy.

Are keywords still important for Linku2?

Absolutely. While keyword stuffing is outdated, strategic keywords (and phrases) are still crucial for search engines and our internal site search. Our system is optimised to work with modern search behaviours, including voice search and semantic phrases, while remaining user-friendly.

Leave a Reply

Your email address will not be published. Required fields are marked *

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram