Connecting Your Business with High-Intent Local Families

Our Performance At A Glance

Our school holiday advertising campaigns are built on a simple premise: we expect that you need just ONE conversion from our marketing efforts to achieve a 100% Return on Investment (ROI). Across our network, we consistently deliver highly targeted local traffic, top-tier Google rankings, and engaged social media audiences directly to your booking pages.

1. Unmatched Local SEO Dominance

When parents search for holiday activities, they have already identified a need; our goal is to place your solution directly in front of them. We maintain premium organic Google rankings that put our clients above the competition and, crucially, above Google's own AI Overviews.

Consistent Page 1 Google Rankings for school holidays (some examples include):

• "Hibiscus Coast things to do": No. 1
• "School holiday programmes near me": No. 2
• "Hibiscus Coast school holiday activities": No. 1, No. 2, and AI Suggestions.
• "North Shore school holiday activities": No. 1 and No. 9.
• "North Shore school holiday fun": No. 1, No. 7 and AI Suggestions.

We consistently secure hard-to-reach top listings and AI suggestions in Google Discussions and Forums, guaranteeing maximum visibility for brands linked on our pages. Over the 2025-26 year to date, during our Sept/Oct 2025 period alone, our full site achieved an impressive 104K Impressions in Google Search, driving 1.27K click-throughs to our directory.

2. High-Engagement Social Media & Email Marketing

We amplify brands through targeted, multi-page, shared social media campaigns including utilising video and interactive content.

Our Summer 2025-2026 campaign delivered exceptional multi-channel engagement for our featured clients with:

• High level Social Reach: Our Facebook campaigns achieved over 9,000 views during the busy summer weeks.
• Direct Audience Action: Social posts drive direct link clicks right to client booking pages, with top-performing individual posts seeing up to 4,000 organic views.
• Exceptional Newsletter Performance: Direct communications sent to our subscriber base of over 3,500 local parents achieved a 42% average open rate. This significantly outperforms industry averages and indicates a highly engaged audience actively seeking our recommendations.

3. Proven Client Success Metrics

Our platform turns broad regional awareness into direct business engagement. Here is a snapshot of the exposure our current partners receive:

• Bricks 4 Kidz (Summer 25-26): Generated 9,539 social video views, 1,048 hits on featured information pages, and successfully funneled 42 high-intent users directly to their external booking website.
• Gloputt Minigolf (Summer 25-26): Reached 5,254 unique users on social media, generating 9,524 views, 123 social interactions, and 54 direct clicks to their website.
• Artz on Show (Summer 25-26): Achieved 9,222 social media views and secured high-intent traffic across targeted regional pages (including 138 specific hits on their Hamilton workshop page).
• Snowplanet (Sept/Oct 25): Captured 9,658 views on promotional social posts and successfully generated 25 direct click-throughs to their website from directory listings.

Average Click Volume (Number of direct website visits)

• Depending on the length of the holiday period, clients generally receive an average of 15 to 30 highly targeted direct clicks to their external websites from our directory pages, plus additional direct clicks from social media.
• Shorter Term Breaks (e.g., April): Clients average about 15–20 direct web clicks from the directory. (For example: sKids received 19 direct clicks, and Snowplanet received 27 in April).
• Longer Summer Breaks: Due to the 8-week promotional window, this average jumps to around 30+ direct web clicks. (For example: Bricks 4 Kidz secured 56 total direct web clicks across their summer features).
• Social Media Bonus: On top of the directory clicks, social media posts drive their own direct traffic, often adding an additional 20 to 70 direct link clicks per client, per term.

Keep in mind when considering click through rates -

Unlike broad Google Ads where you pay for accidental clicks, these are high-intent parents who have actively searched for holiday programs, clicked into our specific regional guide, and chosen to visit your website. Because our packages are priced so that you only need ONE booking to achieve a 100% ROI, delivering 20 to 30 highly qualified leads directly to your booking page makes achieving that ROI incredibly reliable.

The Value Proposition

By utilising our site’s premium search positions and highly engaged subscriber base, we ensure your business remains a premier choice for local families. We do the heavy lifting of SEO, content creation, and active promotion so you can focus on running your successful holiday program.